{"product_id":"las-mujeres-de-amoju","title":"LAS MUJERES DE AMOJU","description":"\u003cp data-rte-preserve-empty=\"true\" class=\"MsoNormal preFade fadeIn\"\u003eThe Amoju co-operative – Amoju meaning “a source of fresh water” in Awajun is a co-operative founded in 2016 to bring small scale coffee producers together. They are focussed on organic production and the values behind the stories of the coffee. \u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"MsoNormal preFade fadeIn\"\u003eOften co-operative is seen as lesser than single producer lots within specialty coffee because it is “less traceable” however, this is not the case. Within the Amoju co-operative the people are able to help each other grow and through teamwork and cooperation create a better-quality product and also a better yield.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"MsoNormal preFade fadeIn\"\u003eThe lot is fully traceable down to the individual producers. This specific lot is a lot from 20 women:  Juana Villalobos, Hela Perez, Lucía Villalobos, Maria Elizabet Linares, Leydi Rioja, Zenaida Banda, Maria Cubas, Rosaura Villalobos, Maria Minga, Nery Rioja, Elvira Guerrero, Yovanny Vazquez, Ledi Bustamante,Leonila Llanos, Rosabel Gonzalez, Celina Quispe, Luz Medaly de la Cruz, Maria Juana Hidrogo,  Luz Marly Vazquez, Maria Cresencia Ramirez.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"MsoNormal preFade fadeIn\"\u003eThe focus on practices towards viable agricultures came from direct experience on their land. The people within the co-operative noticed that the fruitfulness of their produce was dwindling due to the competition they were facing from the weeds. In Peru, pesticides and herbisides are widely used to contain weeds, whilst potentially leading to health complications for the producers. This is why Amoju developed systematic processes to limit the impact of weeds as part of their sustainability plan. This commitment to the people behind the coffee is why we are so excited about this project. \u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\" data-rte-preserve-empty=\"true\" class=\"MsoNormal preFade fadeIn\"\u003e\u003cstrong\u003eAbout the processing: \u003c\/strong\u003eThe cherries are handpicked at peak ripeness, they are then depulped and put to ferment in open tanks for 30 hours. They are then washed with clean water and put to dry on elevated platforms.\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\" data-rte-preserve-empty=\"true\" class=\"p1 preFade fadeIn\"\u003e\u003cstrong\u003eAbout the Roast:\u003c\/strong\u003e With the Amoju we wanted to maintain the characteristic nature of the Cajamarca region yet develop the body of the coffee and sweetness, to do this we didn’t roast the coffee as light as most of our other roasts. \u003cem\u003eRoast Level: \u003c\/em\u003eMedium-Light\u003c\/p\u003e\n\u003cp style=\"padding-left: 40px;\" data-rte-preserve-empty=\"true\" class=\"p1 preFade fadeIn\"\u003e\u003cstrong\u003eAbout the coffee:\u003c\/strong\u003e\u003cbr\u003eRegion: Amoju, Cajamarca\u003cbr\u003eFarm: Small Holders in Cajamarca \u003cbr\u003eAltitude: 1,800-2,000MASL\u003cbr\u003eImporter: Cultivar\u003cbr\u003eHarvest: 2025\u003cbr\u003eFarmgate price: ~4.04 USD\/lb\u003cbr\u003eFOB Price: 4.54 USD\/lb\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\" class=\"p1 preFade fadeIn\"\u003e\u003cem\u003eView a full breakdown of costs our margins \u003c\/em\u003e\u003ca rel=\"noopener\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1glKIlNQC-M_8bgkrXdwOfWDsBTrF2-N7tS92S9pbQts\/edit?gid=1002308639#gid=1002308639\" target=\"_blank\"\u003e\u003cspan class=\"sqsrte-text-color--lightAccent\"\u003e\u003cem\u003ehere\u003c\/em\u003e\u003c\/span\u003e\u003c\/a\u003e\u003cem\u003e (Use the lookup function)\u003c\/em\u003e\u003c\/p\u003e","brand":"von\u0026vonnie","offers":[{"title":"Whole Beans \/ 250g","offer_id":55997211378004,"sku":null,"price":14.5,"currency_code":"EUR","in_stock":true},{"title":"Whole Beans \/ 1kg","offer_id":55997211410772,"sku":null,"price":53.0,"currency_code":"EUR","in_stock":true},{"title":"Pour Over \/ 250g","offer_id":55997211443540,"sku":null,"price":14.5,"currency_code":"EUR","in_stock":true},{"title":"Pour Over \/ 1kg","offer_id":55997211476308,"sku":null,"price":53.0,"currency_code":"EUR","in_stock":true},{"title":"French Press \/ 250g","offer_id":55997211509076,"sku":null,"price":14.5,"currency_code":"EUR","in_stock":true},{"title":"French Press \/ 1kg","offer_id":55997211541844,"sku":null,"price":53.0,"currency_code":"EUR","in_stock":true},{"title":"Moka Pot \/ 250g","offer_id":55997211574612,"sku":null,"price":14.5,"currency_code":"EUR","in_stock":true},{"title":"Moka Pot \/ 1kg","offer_id":55997211607380,"sku":null,"price":53.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1032\/7444\/7188\/files\/49638604-B8C4-4D70-A9BA-AF61DF81558C-7990-000003017FB6904B2.jpg?v=1780324999","url":"https:\/\/vonandvonnie.com\/products\/las-mujeres-de-amoju","provider":"von\u0026vonnie","version":"1.0","type":"link"}